About Southside Tire

Southside Tire Co. is a family owned independent tire dealer with 9 locations in Wisconsin. We take pride in our excellent service and strive to develop close relationships with our customers that are based on mutual trust and respect.

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Company History

Family Owned Since 1965

Southside Tire is a family owned independent tire dealer with our home office based in Antigo, Wisconsin. The Herb Husnick family has been partners and (late 1992) owners of Southside Tire since its beginnings in 1965. We have been a franchised dealer for the Bandag Retreading System for more than 50 years.

In 2000, Southside Tire expanded it’s market into the Fond du Lac, WI area and south by purchasing the company’s second retread manufacturing facility.

In 2004, Herb Husnick retired and passed the torch on to his sons Tim and Craig.

In 2016, Southside officially partnered with Royal Tire to form TSS of Wisconsoin in the La Crosse, WI market. Royal based out of St Cloud, MN is a dealer who is reknowned for their focus on providing the best tire related services in the markets in which they are located.

In 2022, Southside Tire came to an agreement to acquire a partner dealer in the form of Garrett Tire & Treads in Nebraska. Garrett, like Southside, has long been known as the top tire service provider in all of their markets. With this merger, the total number of service points has increased to 16, while the number of retread plants has grown to 3 for the Southside Team.

Today, Southside Tire has 9 locations throughout Wisconsin as well as 7 locations within Nebraska. Southside continues to offer the same quality products and services to their customers as they have for the past 57 years.

Southside Tire will continue to grow in the future at a controlled pace. We are committed to maintaining the personal level of service that we have always offered our customers.

Mission Statement

Our goal is to be the top provider of quality tires and tire service in our area

We are dedicated to the growth and profitability of our customers as well as our own. We believe that every customer is important and deserves the same level of high quality service.

We understand that success for our company and our employees depends on our customers and their continued business.

What Our Customers are Saying

“The way that Southside Tire goes to market is just what our company needed. The focus they put on quality service is unmatched in the commercial truck tire industry. Their cradle to grave approach to new tires, tire service, retreading, etc allows us to focus on our core businees and not worry about our tire costs. The results?……..An annual savings of over 10% in year one vs our previous tire supplier! Do yourself a favor and make the move.”